Focus Feature

Jackson Marketing Group zeroes in on needful opportunities

To whom much is given much is expected.” That was Larry Jackson’s philosophy when he first started doing business in 1980, and it remains his philosophy today. Born and raised in Greenville, Jackson graduated with a master’s degree in film and video production from Bob Jones University. Upon graduation, he joined the Army, serving at Fort Hood. He was then hired by Ford Motor Company’s public affairs unit in Detroit. “A tremendous opportunity,” says Jackson, “especially for a young kid with no experience.” In 1980, Jackson and a friend started their own marketing communications company in Detroit, focusing on the automotive industry. Their belief in giving back was a fundamental part of their business model. “We had a very strong desire to use our corporate profits for charities and ministry organizations,” says Jackson, “and from day one, we’ve been able to do that.”